> ## Documentation Index
> Fetch the complete documentation index at: https://docs.surfais.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Sentiment monitoring

> Find negative mentions and get alerted when new ones appear.

The Sentiment page is a focused view of one thing: every AI mention of your brand that scored below 50 on the sentiment scale. Where [Sentiment](/metrics/sentiment) as a metric tells you the *number*, this page is where you go to read the actual mentions behind a low score.

## The negative mentions view

Four summary cards give you the headline picture: total negative mentions, average negative score, your single worst score, and how many distinct prompts are affected. Below that, negative mentions are grouped by prompt and sorted worst-score-first, so the mention that needs the most attention is always at the top rather than buried in a chronological list.

Filter by **severity** — Critical (below 20), Poor (20–39), or Fair (40–49) — or by **platform**, to narrow the list to a specific band or a specific AI assistant. Both filters combine, so you can look at, say, only Critical mentions on Claude.

<Info>
  This page only ever shows mentions below 50. A brand with no negative mentions sees a clean "No negative mentions" state rather than an empty table — that's a genuinely good result, not a loading or error state.
</Info>

## Reading a negative mention

Expand a prompt to see each individual negative run — the platform, the severity band, the exact score, and the date. Expand a run further to read the AI's full response, with the option to copy it. This is the point of the page: a sentiment score on its own tells you *that* something scored badly, but reading the actual text tells you *why* — whether it's an outdated fact, a fair but critical comparison, an isolated tone issue, or something structural worth addressing.

Reading the response in context also helps you judge whether a low score reflects something you should act on or something that doesn't matter much. Not every negative mention is equally worth chasing — a mildly lukewarm comparison in a "best of" list reads very differently from an answer that actively steers a buyer towards a competitor.

## Email alerts for new negative mentions

For your own brands, you can opt in to an email alert whenever a new negative-sentiment mention appears, so you don't have to keep checking back manually. The toggle sits at the top of the page next to your brand name.

<Note>
  This alert is only available for brands marked as your own — it isn't offered for tracked competitors, since there's nothing actionable for you to do about a competitor's negative sentiment. New own-brand notification preferences default to **on**; you can turn the alert off for any brand individually at any time.
</Note>

## Related pages

<CardGroup cols={2}>
  <Card title="Sentiment" href="/metrics/sentiment">
    How sentiment scores are computed and rolled into your AIS Score.
  </Card>

  <Card title="The Mentions feed" href="/analysis/mentions-feed">
    The full picture of every mention, positive and negative alike.
  </Card>

  <Card title="Accuracy monitoring" href="/analysis/accuracy-monitoring">
    A related but distinct alert for when AI states facts about you incorrectly.
  </Card>

  <Card title="Notifications" href="/billing/notifications">
    Manage the rest of your account's email alert preferences.
  </Card>
</CardGroup>
