> ## Documentation Index
> Fetch the complete documentation index at: https://docs.surfais.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand aliases

> Alternate names and domains that count as mentions of your brand — so Surfais doesn't miss you.

Surfais matches mentions of your brand by name — but brands rarely go by only one name. A former name, a trading name that differs from your legal entity, a common misspelling, or a listing filed under a parent company can all mean an AI answer is talking about you without using the exact name in your brand profile. Aliases close that gap.

## Why aliases matter

Every mention, citation, and classification Surfais computes depends on correctly recognising when an AI answer is talking about your brand. If you trade as "Intersport Elverys" but are registered as something else, or buyers commonly misspell your name, an answer using that other form is still a real mention — but only if Surfais knows to look for it. Miss an alias and you undercount your own visibility; get it right and mention detection, source matching, and [branded vs non-branded](/setup/prompts#branded-vs-non-branded-prompts) classification all improve. Third-party listings matter too — a Trustpilot page or Wikipedia entry is sometimes filed under a parent or trading name.

## What to add

Set aliases up from your brand's settings, in the [Brand aliases editor](https://app.surfais.com/settings):

<AccordionGroup>
  <Accordion title="Other names">
    Free-form alternate names, each tagged with a type: **trading name**, **parent brand**, **subsidiary**, **misspelling** (a common alternate spelling buyers actually type), or **legal entity** (your formal registered name).
  </Accordion>

  <Accordion title="Other domains">
    Any additional domain your brand operates under — a regional TLD, a legacy domain kept live after a rebrand, or one used for a specific market. Helps citation matching recognise your own properties beyond your primary domain.
  </Accordion>

  <Accordion title="Specific listing URLs">
    Exact URLs for where your brand is listed on Trustpilot, Glassdoor, Wikipedia, G2, Crunchbase, or Reddit — useful when a listing is filed under a parent or trading name.
  </Accordion>
</AccordionGroup>

Add as many rows as you need (up to your plan's alias limit, covering names and domains together), then **Save aliases**. Editing requires org admin access — other members can view the list but not change it.

## What counts as a match

Aliases feed the same matching logic used everywhere else in Surfais, including [branded vs non-branded](/setup/prompts#branded-vs-non-branded-prompts) classification: a case-insensitive, word-boundary match, so a short alias like "Elverys" matches as a whole word without matching as a substring of something unrelated. Only name-type aliases (trading name, parent brand, subsidiary, legal entity, misspelling) feed this matching — domains and listing URLs identify your brand for source matching, not as names an AI would say out loud.

If your brand name is a common word (a brand called "Bright" or "Apex"), mark it as ambiguous in your [brand profile](/setup/brand-profile) — this requires an exact phrase match, so "a bright idea" isn't counted as a mention.

## Plan limits

Every plan caps the number of aliases you can add per brand, covering names and domains combined:

| Plan       | Brand aliases per brand |
| ---------- | ----------------------- |
| Starter    | 3                       |
| Growth     | 5                       |
| Scale      | 8                       |
| Enterprise | Unlimited               |

These are enforced the same way as your other tier limits — see [Plans & limits](/billing/plans-limits) for the full picture, and [Add-ons](/billing/add-ons) if you need more capacity than your plan includes.

## Related pages

<CardGroup cols={2}>
  <Card title="Setting up your prompts" href="/setup/prompts">
    How aliases feed the branded vs non-branded classification.
  </Card>

  <Card title="Brand profile" href="/setup/brand-profile">
    Mark an ambiguous brand name so matching requires an exact phrase.
  </Card>

  <Card title="Mentions vs citations" href="/analysis/mentions-vs-citations">
    How a matched mention differs from a cited source.
  </Card>

  <Card title="Plans & limits" href="/billing/plans-limits">
    The full tier comparison, including alias caps.
  </Card>
</CardGroup>