The Mentions tab
Mentions are grouped by prompt, not listed one row per scan. Each prompt row shows the platforms that mentioned you, an average sentiment score, a mention count with average position, and the date you were most recently mentioned for that prompt. Click a row to expand it into a per-country breakdown, or click the prompt text itself to open its full prompt detail page. Above the table, four summary cards give you the headline numbers for the last 30 days — mentions, citations, average position, and average sentiment — each compared against the prior 30-day window so you can see whether things are trending up or down.Prompt groups are organised into three recency sections: Last 30 days (open by default), Previous 30 days, and Older. A New badge marks a prompt added to your library within the last 30 days, so a fresh addition doesn’t get mistaken for a prompt that’s been dormant.
Reading a mention
Expand a prompt group and then a specific scan to open the response drawer — the full text of what the AI actually said, with your brand’s mention highlighted in context. This is the fastest way to understand why a sentiment score or position landed where it did, rather than taking the number on trust.Per-country drill-down
Every prompt can run in more than one market — see Countries & markets for how country targeting works. Expanding a prompt row breaks its results down by country, then by platform within each country, so you can see at a glance whether you’re mentioned consistently everywhere the prompt runs or only in some markets. This matters because a prompt scanned across three countries with a single average sentiment score can hide a real split — strong in one market, absent in another.The Branded / Non-branded filter
The same three-way filter used on Prompts — All, Branded, Non-branded — is available here too, so you can look at your Mentions feed as a whole or restrict it to one slice. Switching the filter recomputes the summary cards and the recency table together, so the numbers you see always describe exactly the slice you’ve selected. See Branded vs non-branded prompts for what the split means and why it matters.The Changes tab
The Changes tab answers a different question: not “what’s my current mention picture” but “what’s moved in the last 30 days.” It surfaces two feeds: What changed — a chronological list of specific, named transitions: a mention gained on a platform where you weren’t previously appearing, a mention lost, a position that improved or dropped, a citation gained or lost, or sentiment moving up or down. Each entry names the prompt, the platform, and the shift, so you’re reading concrete events rather than inferring them from a trend line. Slow drift — signals that build gradually rather than flip in a single scan: a prompt whose visibility has been drifting up or down over the last week compared with the two weeks before it. Drift catches the kind of change that’s easy to miss scan-to-scan but adds up — a platform that’s been mentioning you slightly less often each week, for instance.The Branded / Non-branded filter also applies to the Changes tab. Switching it re-filters both feeds down to transitions and drift signals from prompts matching that slice.
Related pages
Mentions vs citations
What each term means and why the two numbers diverge.
Citations & Source Opportunities
The companion view for where AI is sourcing its answers from.
Prompt results in detail
Every platform’s answer to a single prompt, with full history.
Why scores move
Reading a shift in your AIS Score alongside what changed here.