What a report is
Every time you generate a report, Surfais reads your brand’s most recent scan data and writes a summary: an executive read of what’s changed, your current AIS Score, where you’re being represented inaccurately, what to fix first, and how your tracked competitors compare. It’s built fresh from live results each time you generate it, so a report reflects whatever your scans have found up to that point.A report is not the same thing as an audit. A report summarises your ongoing scan results and recommends what to do next; an audit is a deeper, point-in-time assessment of how ready your site and content are for AI answer engines, scored on its own Readiness Score with a 30-day playbook. See Reading your audit for that side of things — the two are never the same document.
What’s in a report
Reports are built from the following sections, in this order:Executive summary
An AI-generated read of the scan, ranked by impact — the headline of what’s worth your attention this time.
AIS Score
Your current AIS Score and how it’s moved since the last report.
Discovery vs Brand Authority
How your visibility splits between people already searching for you by name (branded prompts) and generic category questions (non-branded prompts) — see Mentions vs citations for the underlying data.
Accuracy alerts
Where an AI platform got a fact about your brand wrong, when representation-alert tracking is enabled. See Accuracy monitoring.
Priority actions
The highest-leverage moves you can make, ranked by priority, with a short explanation of why each one matters.
Recommended schema
Ready-to-use structured data snippets tied to specific priority actions — see Schema & structured data.
Top opportunities
External domains where earning a citation would lift your visibility most, surfaced from this scan’s citation pool — see Citations & sources.
Competitor snapshot
How your tracked competitors compare on AIS Score, presence, mentions, and citations for the prompts you care about.
How it’s delivered
Once a report is generated, you can:- Read it in the dashboard — every section renders directly on the report page.
- Download it as a PDF — a formatted, shareable copy you can save or forward.
- Email it to yourself — sent to your account email as a PDF attachment, useful when you’d rather receive it than remember to check back.
Report cadence
Reports arrive two ways. Once your account is activated, Surfais schedules report generation weekly for every active brand — and every report produced, scheduled or manual, draws on the same monthly report allowance from your plan. That means how many of those weekly runs actually produce a report depends on your tier: once the month’s allowance is used, generation pauses until it resets. You can also generate one on demand whenever you want a fresh read, within the same allowance — see Plans & limits for your tier and Usage for what you’ve used this period. If you’re on the Scale + Agency Mode bundle, each client brand generates its own reports independently — a report for one client never mixes in another client’s data.Related pages
What audits check
The other Surfais document — a deeper, point-in-time readiness assessment.
Reading your audit
How to read an audit report, including its 30-day playbook.
AIS Score
The headline metric every report leads with.
Competitor Share of Voice
A deeper look at the comparison behind the Competitor Snapshot section.