Plans & limits

Surfais has four plans: Starter, Growth, Scale, and Enterprise. Each plan sets hard limits on how many brands, prompts, countries, and competitors you can track, plus presentation-level limits on scan frequency, audits, and support. The table below mirrors the plan matrix in the app — it is not itself the source of truth. If a number here ever looks out of date compared to what you see in the app, trust the app; the usage page always reflects your live account.

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Limits at a glance

If you run an agency managing several client brands, the Agency plan covers up to 10 client brands at one flat monthly price, with 150 prompt-country slots shared across them and scans once a week, on Mondays. A slot is one prompt tracked in one country, and the Agency plan has no separate country limit. It isn’t in the table above because it’s priced and capped differently from the plans there: see Agencies: getting started.

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What counts against each limit

Brands — an own-brand you’re tracking, not a competitor. Competitors are tracked separately (see below) and don’t use up your brand allowance. Set these up in Brand profile. Tracked prompts — the questions you’re monitoring across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. On multi-brand plans, your prompt allowance is shared and split however you like across brands. On the Agency plan it’s counted in prompt-country slots: a prompt uses one slot for every country it’s tracked in. See Managing prompts. Countries — how many markets a brand’s prompts can run in. Each AI platform is told the searcher’s market using its own location mechanism where it supports one. The Agency plan has no separate country limit: its prompt-country slots cover every market. See Countries. Competitors per brand — the brands you’re benchmarking against, configured per own-brand. See Managing competitors. Brand aliases — alternate names, abbreviations, or former names your brand might be referred to by in an AI answer, so mentions are still attributed correctly. See Brand aliases.

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Scan cadence

Every plan runs automatic scans on fixed weekdays so you don’t have to trigger them yourself:

• Starter, Growth, and Scale scan automatically on Mondays and Thursdays.
• The Agency plan scans automatically on Mondays.
• Enterprise scans automatically every day.

On top of the automatic cadence, every plan except Enterprise includes 2 manual scans per month that you can trigger on demand — useful after a site change or a competitor launch you want to check immediately. Enterprise has unlimited manual scans. Full detail on how a scan run works and when each cadence fires is in How scans work and Scan schedule. For running a scan yourself, see Manual scans.

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AI Visibility Audits

Audits are a deeper, point-in-time check of how ready your site and content are for AI answer engines — distinct from the ongoing visibility scans above. Every paid plan includes one audit a month; Enterprise gets one every 7 days, plus on-demand credits. If you need more than your plan includes, one-off audit credits are available as an add-on — see Add-ons. To understand what an audit checks and how to read the results, see What audits check, Running your first audit, and Extra audits.

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What happens when you hit a cap

Surfais enforces these limits at the point you try to add something — for example, adding a 51st prompt on Growth, or a 3rd brand on Growth, will be blocked rather than silently accepted. You’ll see how close you are to each limit, and get a nudge to upgrade once you’re near capacity, on the Usage page. To raise a limit, upgrade to the next plan. Recurring capacity add-ons depend on your plan — an extra brand on the Agency plan, an extra country on Growth and Scale — and one-off audit credits are available on every paid plan. The recurring extra-prompts pack is temporarily unavailable on all plans while we update its pricing — contact support if you need a higher prompt allowance. See Add-ons.

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