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Surfais matches mentions of your brand by name — but brands rarely go by only one name. A former name, a trading name that differs from your legal entity, a common misspelling, or a listing filed under a parent company can all mean an AI answer is talking about you without using the exact name in your brand profile. Aliases close that gap.

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Why aliases matter

Every mention, citation, and classification Surfais computes depends on correctly recognising when an AI answer is talking about your brand. If you trade as “Intersport Elverys” but are registered as something else, or buyers commonly misspell your name, an answer using that other form is still a real mention — but only if Surfais knows to look for it. Miss an alias and you undercount your own visibility; get it right and mention detection, source matching, and branded vs non-branded classification all improve. Third-party listings matter too — a Trustpilot page or Wikipedia entry is sometimes filed under a parent or trading name.

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What to add

Set aliases up from your brand’s settings, in the Brand aliases editor:
Free-form alternate names, each tagged with a type: trading name, parent brand, subsidiary, misspelling (a common alternate spelling buyers actually type), or legal entity (your formal registered name).
Any additional domain your brand operates under — a regional TLD, a legacy domain kept live after a rebrand, or one used for a specific market. Helps citation matching recognise your own properties beyond your primary domain.
Exact URLs for where your brand is listed on Trustpilot, Glassdoor, Wikipedia, G2, Crunchbase, or Reddit — useful when a listing is filed under a parent or trading name.
Add as many rows as you need (up to your plan’s alias limit, covering names and domains together), then Save aliases. Editing requires org admin access — other members can view the list but not change it.

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What counts as a match

Aliases feed the same matching logic used everywhere else in Surfais, including branded vs non-branded classification: a case-insensitive, word-boundary match, so a short alias like “Elverys” matches as a whole word without matching as a substring of something unrelated. Only name-type aliases (trading name, parent brand, subsidiary, legal entity, misspelling) feed this matching — domains and listing URLs identify your brand for source matching, not as names an AI would say out loud. If your brand name is a common word (a brand called “Bright” or “Apex”), mark it as ambiguous in your brand profile — this requires an exact phrase match, so “a bright idea” isn’t counted as a mention.

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Plan limits

Every plan caps the number of aliases you can add per brand, covering names and domains combined: These are enforced the same way as your other tier limits — see Plans & limits for the full picture, and Add-ons if you need more capacity than your plan includes.

Setting up your prompts

How aliases feed the branded vs non-branded classification.

Brand profile

Mark an ambiguous brand name so matching requires an exact phrase.

Mentions vs citations

How a matched mention differs from a cited source.

Plans & limits

The full tier comparison, including alias caps.