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Overview

Visibility measures whether your brand shows up in AI answers at all — how often you’re mentioned across your tracked prompts, and how consistently that happens across the five platforms individually. It’s the largest component of the AIS Score by a wide margin, because every other signal depends on it: a brand that isn’t mentioned can’t be well-positioned, can’t be praised, and can’t hold a share of a conversation it isn’t part of.

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How it’s calculated

Visibility carries 60 of the AIS Score’s 100 points, split into two sub-components:
Presence (45 of the 60 points) is your mention rate: the share of scan runs where your brand was mentioned by name, out of every prompt × platform × country combination scanned.
Brand detection uses deterministic, word-boundary-safe matching against your brand name and its spelling variants (so “Perfect Draft” and “PerfectDraft” both count), applied to URL-stripped answer text — a citation link to your own domain counts as a citation, not a prose mention. See Mentions vs citations for that distinction. Platform breadth (15 of the 60 points) is the mean of your mention rate calculated separately for each of the five platforms, then averaged. This is continuous, not a pass/fail check — a single stray mention on one platform doesn’t count that platform as “covered.” A platform contributes exactly as much as your actual mention rate on it.
Unlike Position and Sentiment, Visibility applies no credibility shrinkage — presence and breadth are measured directly from every run, mentioned or not, so there’s no when-present sampling bias to correct for.
Visibility is the one signal that’s unconditional: it’s measured whether or not you’re mentioned. Position, Sentiment, and Share of Voice only have something to measure once Visibility has established that you show up.

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Why it matters

Because Visibility is 60% of the composite, it’s usually the biggest lever on your AIS Score — and the one most worth diagnosing first if your score is lower than expected. A low Visibility score with strong Position and Sentiment (when you do appear, you’re ranked well and framed positively) points to a coverage problem: your prompts aren’t triggering a mention often enough, or one platform is dragging the average down. That’s a different fix from a low Position or Sentiment score, which points to a quality problem once you’re already showing up. Adding prompts, adding countries, or adjusting your brand aliases can all move Visibility — sometimes in ways that look like a score drop but are really a denominator change. See Why scores move before reading too much into a single-period shift.

AIS Score

How Visibility combines with the other three signals into the headline number.

Position

Where you rank among all brands named, once you’re mentioned.

Mentions vs citations

The distinction between a prose mention and a citation link.